TVS StaRCity+ wanted to capitalise on IPL even though it did not have an official partnership.

Using the brand ambassador and CSK Captain, M. S. Dhoni, we created a thumping anthem to match the spirit of IPL. Illustrations were used for greater freedom to show visuals as per our need. Dynamic animation and an energetic track gave the film a high recall value.

This creative asset won the “Excellence in Moment Marketing” Award at the Mobexx Awards 2020.

Agency : Kinnectonline